Susan Spector McPherson « Fenton | Progress Accelerated

Susan Spector McPherson

Senior Vice President/Director of Global Marketing, New York

Susan McPherson is senior vice president/director of global marketing at Fenton, the nation’s leading public interest communications firm. McPherson focuses on creating visibility for the firm and its clients on a global scale while also continuing to help further grow the corporate responsibility practice.  She’s a regular writer and contributor for publications such as the Harvard Business Review, Triple Pundit, Forbes and Environmental Leader on sustainability and global development issues and routinely speaks at industry conferences. She has more than 20 years experience in marketing, public relations, CSR communications and business development. Prior to joining Fenton, McPherson was vice president, CSR services at PR Newswire, a leading provider of electronic news distribution, media targeting, and measurement and multimedia services.  In this role, she was responsible for creating a series of product offerings for companies to better communicate their CSR activities with stakeholders in addition to generating new business for the newswire from CSR professionals. She also managed business partnerships between PR Newswire and its sister UBM companies, such as TechWeb, CMP Medica, UBM International.  Earlier roles with the company included assisting in development of the firm’s first bureaus in China (Beijing and Shanghai) and the launch of MediaSense, a media measurement tool. Prior to her career at PR Newswire, she worked in both the editorial and marketing departments of USA Today.

McPherson holds a B.A in history from the State University of New York at Albany and conducted graduate studies at Boston University’s College of Communications with a focus on broadcast journalism. She serves on the board of Bpeace, an organization dedicated to assisting women in regions of conflict and post-conflict start businesses. Her primary board responsibility is running the NGO’s annual largest fundraising event which has raised over $500,000 during the last three years. She also is a member of Echoing Green’s Social Investment Council, Social Media Week’s New York Advisory Council and the New York Leadership team for 85Broads. Additionally, she serves as an adviser to the non-profits: Plant A Fish (a new nonprofit created by Fabien Cousteau), She’s The First, The Adventure Project and The OpEd Project. Recently, McPherson was selected as a Vital Voices global corporate ambassador.

Posts by Susan

• CSRChat Summary – January 10, 2011 January 12, 2012
• Why CSR's Future Matters to Your Company January 6, 2012
• How Business Can Make A Difference For Women In Conflict-Stricken Countries December 14, 2011
• 10 Communications Strategies to Engage Employees in Sustainability October 12, 2011
• Going Beyond Donations and Matching – Engaging Employees in Disaster Relief September 21, 2011
• Summary of Fenton’s CSR Chat for August 22, 2011 August 21, 2011
• Climate Change and CSR: It’s a Shared Burden August 5, 2011
• Summary of Fenton’s CSR Chat for July 14, 2011 July 15, 2011
• Fenton Partners on Some Very Innovative Events June 27, 2011
• #CSRChat Prep: The Nuances of Corporate Philanthropy June 23, 2011
• Business, CSR And Nonprofit Leaders: What They're Reading This Summer - Part II June 17, 2011
• #CSRchat Prep: Conflict Minerals June 1, 2011
• #CSRchat Round-up: The Business of Human Rights May 20, 2011
• #CSRchat Prep: Human Rights and Corporate Responsibility May 17, 2011
• #CSRChat Round-up: Marketing and CSR, Perfect Harmony? April 26, 2011
• #CSRChat Prep: How CSR and Marketing Work Together April 19, 2011
• #CSRchat Round-Up April 8, 2011
• Fenton to Curate Highlights from the 2011 International Corporate Citizenship Conference April 6, 2011
• #CSRChat Prep: How Do You Measure Your CSR Efforts? April 4, 2011
• Comprehensive List of CSR Experts on Twitter March 17, 2011
• Summary of Fenton's CSR Chat on Twitter covering Employee Engagement February 7, 2011
• Join Us for Our First #CSRChat on Twitter on Employee Engagement January 28, 2011
• The State of CSR: 7 Predictions for 2011 January 11, 2011
• Fenton Weekly Good Business Update December 17, 2010
• Fenton Weekly Good Business Update November 12, 2010
• Fenton Weekly Good Business Update November 5, 2010
• Fenton Weekly Good Business Update October 22, 2010
• Weekly Fenton “Good Business” Update October 15, 2010
• CSR Update – Sep 24, 2010 September 24, 2010
• CSR Update – Sep 13, 2010 September 13, 2010
• CSR Update – Sep 7, 2010 September 7, 2010
• CSR Update – Aug 27, 2010 August 27, 2010
• CSR Communications 101 – My Take August 23, 2010

via fenton.com

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